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05 — Project

Clearview Dental

A conversion-focused landing page built to turn Google clicks into booked appointments.

HealthcareLanding PageBC, Canada

Overview

Clearview Dental was spending on Google Ads but their existing page had a 78% bounce rate. We rebuilt it as a focused landing page with a single call-to-action, trust signals, and a Calendly booking flow — reducing friction at every step.

Tools & Stack

Next.jsTailwind CSSCalendly EmbedFramer MotionVercel

Features

  • Single-goal layout — one CTA, no distractions
  • Calendly booking embed above the fold
  • Patient trust signals: reviews, certifications, photos
  • Before/after gallery with lightbox viewer
  • HIPAA-conscious copy and form structure
  • Connected to existing Google Ads campaign URL

Results

Bounce rate dropped from 78% to 31% after the redesign. Ad spend that was previously wasted on a poorly converting page started generating booked appointments — the client saw a measurable return on their Google Ads investment within weeks.