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14 — Project

Elevate Coffee Roasters

An editorial e-commerce experience for a specialty coffee roaster that wanted to stand out.

E-CommerceBrand DesignBC, Canada
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Elevate Coffee Roasters
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Overview

Elevate Coffee Roasters was selling single-origin beans through a generic Shopify theme that did nothing for their story or craft. We rebuilt their digital presence as an editorial experience — with full-bleed origin storytelling, a subscription coffee plan, and a Shopify Storefront API integration that feels nothing like a typical online store.

Tools & Stack

Next.jsTailwind CSSFramer MotionShopify Storefront APIVercel

Features

  • Editorial full-bleed hero with parallax scroll and atmospheric photography
  • Single-origin roast storytelling pages with farm-to-cup narrative
  • Shopify Storefront API cart and checkout integration
  • Monthly subscription coffee plan with roast rotation
  • Brew guide content section with method-specific recipes
  • Email list signup with new-roast notification flow

Results

Direct-to-consumer online sales tripled within the first month of launch. Average order value increased as customers explored origin stories and added subscription plans. The owner received multiple messages from customers specifically complimenting the website before mentioning the coffee.